What information should go on business cards?
Many business cards contain a lot of information for customers. However, is this the right approach? Experts agree that clients shouldn’t be bombarded with too much information within a very small area of their card.
This is because customers are not looking for too many details on business card, but they have many other places that can provide more information about your company.
Your business card’s primary purpose is to introduce you business in a professional manner. A business card is a way to introduce yourself to someone.
Similar principles apply to the content of your business cards. Your content should not introduce your business to the customer.
Do not give personal information. Business cards are for your business and the products it offers, and not you.
Your business card is used by customers to contact your company and get more information. A small picture of one product, along with a brief description, will suffice.
This space should be used for your company name, email address or phone number. Information should not be packed too tightly, as this will cause irritation and may make it difficult for recipients to understand.
Here are Top 5 Business Card Design Trends to Watch in 2023
Classical White
2023 may see business cards using classic white as the dominant color. They may opt for white because it stands out from business cards that have overused colorful backgrounds.
There is a good chance that bold lettering will contrast with the white background. To make it easier to identify the cards in the crowd, they will be thicker and more heavy.
Use of the Card’s Flipside
A blank side of business cards was used with no information. This trend will be changing in 2023. In order to fill the blank space, designers will add brand colors and logos.
If you have multiple features printed in the backspace, it will look great with white space on your card’s front. This element can be used in other graphic designs, such as website design.
Multiple Shapes
The predominant shape for business cards has been the rectangular. This shape is great for providing more information about a business. The designers are now looking for unique shapes. They are open to trying out all shapes, including diamonds, squares, and rounded edges.
Also, a new shape is a great way to give your business a more professional look. When it comes to designing merchandise designs and logos, designers experiment with shapes.
Visual Punch:
Designers used colors to add visual interest to business cards in previous years. The designers will experiment with engraving and texture to create cards that are unique and memorable.
Expect more business card designs with a texture image and stamped letters. You can also emboss your card to give it a raised look.
You can also use foil stamping to give the product color and texture. To give clients a true feel for the product, many graphic designers have used a lot texture in their brochure designs.
Focus On Quality
Marketers talk a lot about targeting the right customers for their business. Business cards designers will focus more on quality than quantity.
This means that even though a business may only produce 50-100 cards, quality business cards designs can help convert more recipients into customers.
To impress business clients, designers will not use cheaper printing techniques. Instead, they will use sophisticated printing methods and thicker cards.
This is why your business card design should reflect these trends. Clients will be impressed by your unique selling proposition and business message. Make a first impression with clients by using your card.
A lot of business owners don’t place much importance on quality when using business card maker tools. However, even with the right tool, quality can be maintained if each element is taken care.
Additional Resource:
https://www.vecteezy.com/free-vector/business-card
https://en.wikipedia.org/wiki/Business_card
https://www.solopress.com/business-cards/
